Brera Design District

Design studio blond creates casa blond Brera residency

East London design studio, blond, to create casa blond – a pop-up residency in the Brera Design District during Milan Design Week, 17 - 23 April 2023. casa blond will host the full blond studio team throughout the Fuorisalone week, running blond artefacts interactive design sessions for visitors and exhibiting a self-initiated furniture project called the Peel Chair.

casa blond will also play host to blond’s collaboration with two exciting start-up clients. Tesoro, a sustainably driven British homeware company, will soft launch their brand and first product — a homeware-driven and inspired refillable candle. Impulse, a US home electrification startup that decloaked in November 2022 after raising $25m in total funding, will preview its first product — a battery-integrated induction stove.

Free ticketed exhibition. Register here: eepurl.com/ih08BH

This April, for Milan Design Week 2023, East London-based design studio, blond, will relocate their full team to casa blond - a dedicated pop-up space and design residency in the Brera Design District of the Fuorisalone.

In celebration of the Salone, across the week, the studio will run blond artefacts - a series of live interactive design sessions for visitors to share in and experience their unique working process. Within blond artefacts, visitors will be encouraged to find ‘offline’ inspiration from real objects selected by blond’s designers and create a sketch in response to their selected inspiration. Each day of Salone, designs will be selected and brought to life by the blond team using 3D printers featured in the space.

To paint a full picture of the studio’s work – from inspiration and process, through to solution - casa blond will also host a display of new work created for two of the studio’s latest clients: San Francisco home electrification start-up, Impulse, and sustainably-driven British homeware brand, Tesoro. Presented in individual ‘spazios’ within casa blond across a series of interlinking rooms, the products for today’s ‘home’ that will be exhibited include; blond’s Peel Chair, a preview of Impulse’s next-generation battery-integrated induction stovetop and an exploratory exhibition of refillable aroma candles and future homeware products by Tesoro.

An aperitivo hour held at 17.00 across the week, where visitors will have an opportunity to meet with representatives for blond, Impulse and Tesoro with light refreshments and snacks available.

An after-hours casa blond x dezeen house party will also be held to celebrate the Fuorisalone on Tuesday 18th April, 18:00 - 22:30. Register for your free tickets via Eventbrite: casa-blond-MDW23-house-party.eventbrite.co.uk

 

Activities schedule

April 17
10:00 — 18:00 Exhibition - casa blond featuring spazios blond, Impulse and Tesoro.
10:00 — 16:00 Workshop - 'blond artefacts' are interactive design sessions where visitors are invited to find offline inspiration from artefacts curated by blond's team.
17:00 — 18:00 Press preview - A daily aperitivo hour at 17.00 will offer visitors light refreshments and snacks.
April 18
10:00 — 18:00 Exhibition - casa blond featuring spazios blond, Impulse and Tesoro.
10:00 — 16:00 Workshop - 'blond artefacts' are interactive design sessions where visitors are invited to find offline inspiration from artefacts curated by blond's team.
14:00 — 15:00 Conference - The Sustainable Home: Design and Innovation for Greener Living – Dezeen moderated panel with Impulse and guest speakers. Exhibition access limited.
17:00 — 18:00 Press preview - A daily aperitivo hour at 17.00 will offer visitors light refreshments and snacks.
18:00 — 22:30 Cocktail party - An after-hours house party will be held from 18.00 - 22.30. Free ticketed event. Book via Eventbrite: casa-blond-MDW23-house-party.eventbrite.co.uk
April 19
10:00 — 18:00 Exhibition - casa blond featuring spazios blond, Impulse and Tesoro.
10:00 — 16:00 Workshop - 'blond artefacts' are interactive design sessions where visitors are invited to find offline inspiration from artefacts curated by blond's team.
17:00 — 18:00 Press preview - A daily aperitivo hour at 17.00 will offer visitors light refreshments and snacks.
April 20
10:00 — 18:00 Exhibition - casa blond featuring spazios blond, Impulse and Tesoro.
10:00 — 16:00 Workshop - 'blond artefacts' are interactive design sessions where visitors are invited to find offline inspiration from artefacts curated by blond's team.
17:00 — 18:00 Press preview - A daily aperitivo hour at 17.00 will offer visitors light refreshments and snacks.
April 21
10:00 — 18:00 Exhibition - casa blond featuring spazios blond, Impulse and Tesoro.
10:00 — 16:00 Workshop - 'blond artefacts' are interactive design sessions where visitors are invited to find offline inspiration from artefacts curated by blond's team.
17:00 — 18:00 Press preview - A daily aperitivo hour at 17.00 will offer visitors light refreshments and snacks.
April 22
10:00 — 18:00 Exhibition - casa blond featuring spazios blond, Impulse and Tesoro.
10:00 — 16:00 Workshop - 'blond artefacts' are interactive design sessions where visitors are invited to find offline inspiration from artefacts curated by blond's team.
17:00 — 18:00 A daily aperitivo hour at 17.00 will offer visitors light refreshments and snacks.
April 23
10:00 — 18:00 Exhibition - casa blond featuring spazios blond, Impulse and Tesoro.
10:00 — 16:00 Workshop - 'blond artefacts' are interactive design sessions where visitors are invited to find offline inspiration from artefacts curated by blond's team.
17:00 — 18:00 A daily aperitivo hour at 17.00 will offer visitors light refreshments and snacks.

Attention, please! The access to the places indicated in the map is managed and regulated by each individual brand by the existing rules.
Brera Design District and Studiolabo are thus not responsible for the management of people flow and access to any of those places.

Exhibitors
& companies

blond

blond is a critically acclaimed London-based design studio founded in 2015 by Creative Director James Melia, which collaborates with the world’s leading brands and startups. blond is ranked the No.1 design studio in the Americas & Europe by the prestigious Red Dot Design Awards in Germany.

Impulse

Impulse is on a mission to drive home electrification through next-generation, battery-integrated appliances. The company is a team of engineers, designers and innovators based in San Francisco with experience shipping successful consumer hardware products at Oculus, Google, Tesla, Apple & Peloton.

Tesoro

Tesoro is a British homeware start-up that heightens the sensation of living by empowering consumers to make sustainable product choices. Launching in 2023, the brand’s first retail product is a refillable candle that aims to transform how we purchase, recycle and experiment with candle scents.

Location

ProjectB

Via Maroncelli, 7 - Milano

Access rules

Free ticketed exhibition. Register here: eepurl.com/ih08BH

Please present your digital ticket upon entry. Visitors under the age of 16 must be accompanied by an adult. The venue is wheelchair accessible.

Opening days: April 17 - 23

Daily exhibition opening hours: 10.00 - 18.00

blond artefacts (interactive design sessions): 10.00 - 16.00

Aperitivo hour (daily): 17.00 - 18.00

casa blond x dezeen house party (free, ticketed): Tuesday 18 April, 18.00 - 22.30. Book via Eventbrite: casa-blond-MDW23-house-party.eventbrite.co.uk



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