Brera Design District


“Claire changed direction, forever changing her life, changing the lives of all of us.”

Complex systems evolve unpredictably, and small phenomena can lead to great effects as they grow in impact, size, or matter. With BUTTERFLY EFFECT, H+O founders and curators Elisa Ossino and Josephine Akvama Hoffmeyer explore the concept from a universal perspective, while letting it mirror in our immediate surroundings.
»Today more than ever, it is important to carefully choose the things, we surround ourselves with and examine the process that goes into them. The quality of an object has the potential to improve our wellbeing and even create a platform for socializing. Elements like a sculptural chair that combines the useful with the beautiful, a steam oven that prepares healthy food, or the use of colors in our homes can improve our states of mind.« — Elisa Ossino
In a collaborative effort with MUUTO, V-ZUG, TUBES, File Under Pop and Elisa Ossino Studio, H+O is transforming the 18th century apartment gallery in Brera into a sensory environment that reflects human emotions while delicately framing them in scenarios of everyday life.
Using furniture, lighting, and accessories by MUUTO, the space investigates the impact that elements like colors, texture and shapes can have on our lives. While V-ZUG is offering a sensory experience in the kitchen with flavors that sprout and progress as you experience them, TUBES is adding new perspectives to our perception of heaters in a living space. The common purpose is a desire for creating innovative and explorative interior experiences that go beyond the initial understanding of a space or design.
Throughout the apartment gallery, video artists Stefano Roveda and Alessandro Gagliardo present a reworked body of sequences from cult movies with a colorful tint – suggesting how a series of small actions is linked to consequences of pleasure, celebration, or even melancholy.
»All our collaborating brands work in different areas that represent important aspects of living environments. We are bound together by our aim to develop and refine our efforts to create meaningful spaces in which life can unfold. Sustainability, technology, design and craftsmanship are all brought together to collaboratively create an impact on the most essential elements of everyday life.« — Josephine Akavama Hoffmeyer

Palinsesto delle attività

17 aprile
14:00 — 20:00 Press preview
18 aprile
10:00 — 19:00 Esposizione
19 aprile
10:00 — 18:00 Esposizione
20 aprile
10:00 — 18:00 Esposizione
21 aprile
10:00 — 19:00 Esposizione
22 aprile
10:00 — 19:00 Esposizione
23 aprile
10:00 — 19:00 Esposizione

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e aziende

File Under Pop


V-ZUG è un marchio svizzero leader sul mercato nel settore degli elettrodomestici e promuove i suoi prodotti anche nei migliori mercati selezionati oltre oceano. Da oltre 100 anni V-ZUG sviluppa e produce sul territorio svizzero elettrodomestici per cucina e lavanderia.

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Via Solferino, 11 - 3° piano - Milano

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Milano Design Week