Unnatural in Brera
UNNATURAL
ABAVerona Design School in Milan Design Week 2024 / via Goito 3
project coordination: prof. Sotirios Papadopoulos, prof. Antonella Andriani and prof. Jasmina Kaluderovic
video support: by NTA school ABAVerona (prof. Massimo Ballestrini)
graphic support: FLER design studio
We are in the midst of an era in which preserving Life is becoming a struggle. Man, fragile by nature, is aware that the survival of the species is not guaranteed just by the achievement of tangible and material objectives. Design, following this thought process, is trying to rebuild the intangible and the absolute based on universal rules such as Consciousness, Empathy, Synesthesia. Design is considered increasingly futile and temporary, seen as "imagination and active functionality", however it will choose the richness of Truth and the frankness of the struggle between contestable objects belonging to different classes. The humility of the human being, aware of never knowing enough, often relying on the magic of "nómos" (spatial order), makes our path so visionary and UNNATURAL in search of alternative and silent explanations and solutions.
The Installation imagines three creatures who have suffered the decadent advancement of urbanization. Their tails reduced to electric cables, their limbs to scaffolding, their bodies to uncomfortable wooden cells on which fragmented and confused images stand out. Intrigued people will be able to delve into their womb and imagine themselves in unconventional dimensions.
Access rules
Free access to the showroom. Location: Via Goito 3, Milan.
Free access to the platform of the installation UNNATURAL in front of the showroom Insula delle Rose.
Location
Opening hours
Events
Exhibitors and companies
Alice Ceramica
A young company with consolidated know-how, ALICE CERAMICA produces next-generation washbasins and sanitary ware with a strong focus on design.
ARCOM
Since 2000, Arcom furnishes the bathroom with its exclusive Made in Italy design and continuous research of a trendy forms and materials. The 3 brands - Arcom, Arcom Design, Aks – dress the entire bathroom: from furniture to accessories, from walls to showers and bathtubs.
ARTHESI
Arthesi is the Italian brand that has been creating tailor-made kitchens and furnishings for a demanding and international clientele since 1979. Professionals and private customers find in Arthesi a project-oriented partner, for a satisfying purchasing experience.
DUSCHOLUX
Duscholux is a world leader in the production of shower enclosures. Its products are iconic and combine advanced technology, the high quality materials and attention to detail. Listening to the market, aesthetic sensitivity and innovation result in state-of-the-art solutions for the world of living.
GRAZIANO
The heat of your house is at the center of our thoughts, since always. Our radiant systems are the hi-tech result of last generation at high performance. For this reason at the base of our projects there are aesthetical precision, creative passion and incentive to innovation.
INSULA DELLE ROSE
Insula delle Rose, ADI member since 2020, is a showroom and project store in the heart of Brera. The place of meeting where the dreams of the clients become real with a custom made philosophy aimed to the creation of the most ambitious projects.
NEVE RUBINETTERIE
Neve Rubinetterie, already known for its formal elegance and the impeccable quality of its design workmanship, presents the new taps with PVD treatment on steel: a cutting-edge and sustainable technology with high performance in terms of durability and resistance, between design and innovation.
PAVUS
Pavus has been a point of reference for those who are looking for something more than a "good floor" for 50 years. In Pavus people can find passion and competence in the choice of materials. New store in Viale Vittorio Veneto 24. Pavus is a continuous partner of the Insula delle Rose HUB.
PROGETTO GROUP
Progetto, excellence in the production of mirrors and bathroom accessories 100% made in Italy. Through sustainable practices we create high quality customized products, transforming spaces into functional works of art. We collaborate with world-renowned designers such as S. Micheli and B. Rapisarda.
RELAX DESIGN
Relax Design is a company specialized in the production and supply of bathroom furniture and mini pools. The company cooperates with some of the most famous Italian and international design studios; over the years it has received numerous awards and is a candidate for the Compasso d'Oro ADI 2024.
SUNSHOWER
Sunshower is a Dutch company that aims to bring the benefits of the sun into the shower. The leading product, Sunshower Round, is a panel that emits UV rays to strengthen the immune system and infrared rays to relax the muscles. Sunshower is a versatile and design-oriented piece of furniture.
VIMAR
Vimar is located in Marostica, where over 12,000 articles are designed and manufactured, and then distributed across more than 100 countries. Vimar is a beacon for people looking for top-performing solutions, quality, technological innovation and designs in keeping with the latest market trends.
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