Architecture to Couture: Jaipur Rugs' Milan Showcase Weaves Stories of Innovation, Fashion and Harmony.
Architecture to Couture : JAIPUR RUGS
Jaipur Rugs, the largest manufacturer of handmade rugs and pioneer of artisan carpet making in India, presents three new collections at Milano Design Week 2024. Highlighting our Indo-Italian connection via our Milan boutique at Piazza Castello, the three collaborations with an all-Italian lineup of studios share a common thread in their design-forward take on traditional weaving techniques.
Presenting the Façade, in collaboration with AMDL Circle “studio founded by Michele De Lucchi”, a project that explores new expressive and functional possibilities of the carpet.
The Zig Zag collection, designed by the architecture studio DAAA Haus, pays tribute to contemporary abstract art.
Finally, the Couture Collection, a new relationship with the Chanel-owned yarn atelier Vimar 1991, draws inspiration from haute couture fabrics.
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Jaipur Rugs
Jaipur Rugs is a social business that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family business based out of Jaipur that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art form.
The founder, Mr Nand Kishore Chaudhary created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 40,000 artisans spread across 600 rural Indian villages in five states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug.
Reviving the dying art of carpet weaving and creating a sense of bonding and community is at the core of the company’s business philosophy. Jaipur Rugs has been working towards bridging the gap between the weaver at the grassroots and the urban consumers.
The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 60 countries with the US sales arm, Jaipur Living, Inc. located in Georgia, Atlanta.
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