Matter in Motion
Reflections on the balance between nature and human being
Located inside Casa Brera, the Grand Seiko Space will allow visitors to enjoy an enveloping experience: in an area of the location, guests will have the chance to try the Shinrin-yoku, a famous Japanese meditation technique made possible by reproducing a real forest; in the second area, on the other hand, a contemporary, digital environment that aims to evoke the "urban forest", a theater in which matter finds its transformation through human intervention.
This installation aims to create deep reflection on the delicate balance between man and nature with a vision of the future.
All punctuated by the ticking of Grand Seiko watches.
Grand Seiko is committed to the preservation of the white birch forest located on the Hiraniwa Plateau in Japan. In fact, in 2021 the Brand signed an agreement with Iwate Prefecture in which it guarantees the future health of Japan's largest white birch forest, renowned for its beauty and environmental significance.
Similarly, with the Matter in Motion project Grand Seiko pursues the same goal:
following an agreement with the Brera Academy of Fine Arts, the Brand undertakes, once the Fuorisalone is over, to donate the birch trees used in the displays to the students of the Academy's Sculpture and Decoration courses, thus helping to support the expression of their creativity.
Access rules
Access to the space is free of charge.
Location
Opening hours
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Exhibitors and companies
Grand Seiko
Founded in 1960 in Japan, the Grand Seiko watchmaking manufactory has a know-how based on discretion, simplicity and the pursuit of perfection in every detail. Behind the design inspired by the beauty of the Japanese natural environment, excellent manufacturing movements are revealed.
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