Ecoalf: Waste = Opportunities


Ecoalf: Waste = Opportunities

Reimagining waste as a valuable resource

The innovative sustainable lifestyle brand unveils a pioneering window display demonstrating that design and purpose must coexist. The concept challenges conventional perceptions of waste by showcasing the inherent value in discarded materials to inspire a change: BECAUSE THERE IS NO PLANET B®

Access rules
Free-entry. By uploading a photo of the installation and tagging @ecoalf you will receive a Because There Is No Planet B® bag made with Ecoalf's leftover recycled polyester and a sample of their Ecoalf Wellness soap powder. 


Ecoalf Store Milano (Portanuova)
Piazza Gae Aulenti, 6 - Milano

How to get there

Opening hours

Mon, April 15th 10:00-19:00
Wed, April 17th 10:00-19:00
Thu, April 18th 10:00-19:00
Fri, April 19th 10:00-19:00
Sat, April 20th 10:00-19:00
Sun, April 21st 10:00-19:00


Tueday, April 16th
18:00 - 21:30
Cocktail party

Exhibitors and companies


Ecoalf was born in 2009, with the vision to to stop using natural resources in a careless way to ensure those of the next generation. Since then, Ecoalf’s mission has been to make a new generation of recycled products with the same quality and design as the best non-recycled.