LCI EDUCATION "THE WORLD IS YOUR CLASSROOM"
The Milan Design Week is the prime showcase to present LCI Education and its European hub, LCI Barcelona, to the entire international community of creative industries professionals and learners visiting the city for the event.
For such a cutting-edge institution as LCI Education, we have designed an equally innovative and scenic project: using the technique of the agamograph, we are going to cover the shop windows of Pellegrini Brera store with two-dimensional drawings that change depending on the perspective, creating a surprise effect. On one side, we find the graphics with colours, shapes, and information which are part of the communication of the LCI Education identity. On the other hand, the mirror creates a connection with the public who stops to look at it, making everything Instagrammable. The mirror side represents the concept expressed in LCI's claim 'The World is Your Classroom', meaning that the person that sees himself/herself reflected in the mirror, regardless of where he/she is, could be a future learner of LCI.
And that's not all! A representation from LCI Barcelona's Photography Department will visit the Italian city during the event days to document the Milan Design Week through images and audiovisuals.
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