glo for art

glo™

glo for art

glo for art presents an installation by Michela Picchi

glo reconfirms its participation in Brera Design Week 2025 with the “glo for art” project, entrusting Michela Picchi with the creation of a unique immersive experience at Fuorisalone. This initiative further reinforces its commitment to supporting art and promoting culture.

The installation will be hosted at Palazzo Moscova 18, which, will be transformed for a week into the glo Creative Hub—a vibrant center of engaging events and activities for adults. The artwork interprets the theme “Connected Worlds”, reflecting glo's philosophy of fostering positivity and connection.

Blending elements of pop and surrealist art, Picchi creates an interactive installation where vivid colors and invisible technologies guide visitors on a sensory journey, establishing a dialogue between classic and contemporary influences. The design, inspired by the distinctive shapes of glo HYPER PRO devices*, invites guests to immerse themselves in a dynamic space where art and technology intertwine, fostering meaningful connections.

*Tobacco or herb sticks made from rooibos containing nicotine, a substance that causes addiction.

Location

Moscova 18
Via della Moscova, 18 - Milano

How to get there

Opening hours

Mon, April 7th
h. 14:00—18:00
Tue, April 8th
h. 10:00—20:00
Wed, April 9th
h. 10:00—20:00
Thu, April 10th
h. 10:00—20:00
Fri, April 11th
h. 10:00—20:00
Sat, April 12th
h. 10:00—20:00
Sun, April 13th
h. 10:00—19:00

Events

Exhibitors and companies

glo™

glo™ is BAT Italia’s flagship brand of stick-heated devices*. Thanks to its improved HeatBoost™ induction technology, it ensures superior intensity from start to finish. *tobacco or herbal rooibos-based sticks containing nicotine, an addictive substance.