glo for art

glo for art presents an installation by Michela Picchi
glo reconfirms its participation in Brera Design Week 2025 with the “glo for art” project, entrusting Michela Picchi with the creation of a unique immersive experience at Fuorisalone. This initiative further reinforces its commitment to supporting art and promoting culture.
The installation will be hosted at Palazzo Moscova 18, which, will be transformed for a week into the glo Creative Hub—a vibrant center of engaging events and activities for adults. The artwork interprets the theme “Connected Worlds”, reflecting glo's philosophy of fostering positivity and connection.
Blending elements of pop and surrealist art, Picchi creates an interactive installation where vivid colors and invisible technologies guide visitors on a sensory journey, establishing a dialogue between classic and contemporary influences. The design, inspired by the distinctive shapes of glo HYPER PRO devices*, invites guests to immerse themselves in a dynamic space where art and technology intertwine, fostering meaningful connections.
*Tobacco or herb sticks made from rooibos containing nicotine, a substance that causes addiction.
Location
Opening hours
h. 14:00—18:00
h. 10:00—20:00
h. 10:00—20:00
h. 10:00—20:00
h. 10:00—20:00
h. 10:00—20:00
h. 10:00—19:00
Events
Exhibitors and companies
glo™
glo™ is BAT Italia’s flagship brand of stick-heated devices*. Thanks to its improved HeatBoost™ induction technology, it ensures superior intensity from start to finish. *tobacco or herbal rooibos-based sticks containing nicotine, an addictive substance.