The sea is not just a place: it’s a feeling.

A light that changes, a slow rhythm, a material that endures.

MARE DENTRO brings the outdoor into an immersive experience: an installation that tells the story of the chair as an essential object of well-being and conviviality.

Seats designed to live outside — amid sun, wind, and time — with comfort, lightness, and attention to detail.
An invitation to sit, breathe, stay.
An invitation to slow down, linger, share.
This time, the sea is inside.

The stars of the setup are the historic director's chairs and loungers, conceived for the outdoors amid sun, wind, and time. Lightweight yet sturdy objects that blend comfort and meticulous detail, they become the heart of a display inviting you to sit and experience the sea and the city.

Outdoors, five umbrellas create a scenic canopy over the seats, arranged on a jute rug evoking the natural textures of beaches and coastal landscapes.

The rug becomes a symbolic ground: a slice of sea transposed into the city. By bringing an iconic piece from maritime imagery into the urban context, the installation showcases its use and aesthetics, bridging sea culture with the language of the city.

To further reinforce the concept, two beach cabins — iconic, non-accessible structures — amplify the seaside imagery. Designed as scenic backdrops, they serve as photo points where visitors can "lean out" ideally toward the sea, with the Piastri 1961 logo marking the project's identity.

Location

Dainelli Studio
Via Fatebenefratelli 4 - Milano

How to get there

Opening hours

Mon, April 20th
h. 10:00—18:30
Tue, April 21st
h. 10:00—18:30
Wed, April 22nd
h. 10:00—18:30
Thu, April 23rd
h. 10:00—18:30
Fri, April 24th
h. 10:00—18:30
Sat, April 25th
h. 10:00—18:30 |   By invitation only
Sun, April 26th
h. 10:00—18:30 |   By invitation only

Events

Exhibitors and companies

Piastri 1961

In 1961, at the height of Italy’s dolce vita, the Piastri family began crafting and supplying parasols, deck chairs, and Director’s Chairs to the beach clubs of Versilia. Since then, they have passed down the same passion and artisanal care, preserving a tradition that has lasted over fifty years.