Serotonin - the chemistry of happiness
An installation by artist Sara Ricciardi
Within the evocative Loggia of the Pinacoteca di Brera (Via Brera 28), from April 21 to 26, American Express returns to Fuorisalone 2026 with "Serotonin - the chemistry of happiness”, an immersive installation by artist Sara Ricciardi. Open to the public, the work explores the universal bond between beauty and happiness.
The artist has translated the scientific concept of the 'happiness hormone' serotonin, into a visual, and sensory experience. Visitors are invited into an immersive environment where inflatable forms gently expand and contract, breathing and pulsing like a heart. “Serotonin: the chemistry of happiness” is a space designed to reflect how beauty can influence emotional and physical responses. Through rhythm and repetition, each pulse contributes to a cohesive experience centered on the ongoing pursuit of happiness.
Through this installation, American Express will invite the public on a journey where curiosity, emotion, and discovery converge. An experience that awakens the senses and ignites the subtle joy that art and innovation can evoke. With this presence at Fuorisalone 2026, American Express reaffirms its commitment to supporting local culture and tourism, with Cardmembers enjoying exclusive opening-night access to this unforgettable experience.
Location
Opening hours
h. 10:00—19:00
h. 10:00—19:00
h. 10:00—19:00
h. 10:00—19:00
h. 10:00—19:00
h. 10:00—19:00
Events
Exhibitors and companies
American Express
American Express is a global integrated payment services company that provides customers with access to products, benefits and experiences that enrich their lives and help their businesses succeed.
Sara Ricciardi Studio
Sara Ricciardi Studio is an award-winning creative direction and interior design studio with a strong scenographic identity. Founded by the eponymous artist, it spans retail and public installations, defined by a refined, poetic approach that creates new empathetic ways of communication.
