glow rod garage

www.firefly.world

An immersive installation rooted in car culture and design

There was a time when cars were shaped in garages — built by hand, customised late into the night, driven by passion and creative instinct. A global culture rooted in freedom, individuality, and the urge to make something your own. That spirit lives on. But the force has changed. Combustion became electric. Horsepower became watts.

firefly, NIO’s high-end small electric car brand, honours this culture of makers with the firefly glow rod garage — an immersive installation exploring how tradition evolves in the age of electric mobility.

The EV is presented within the familiar setting of a traditional garage — reshaped into a contemporary space, distilled to its essence as the origin of individuality.

Through light, sound, material, and scent, the installation traces this shift — from the raw pulse of fire to the continuous surge of electric current. Visitors move through a spatial narrative where past and present converge: where chrome gives way to fluorescence, and memory is set in motion.

At its centre stands the firefly glow rod — carrying forward the spirit of early builder communities. Not nostalgia, but continuation. A tribute to imagination and to those who unapologetically shape what comes next.

The firefly glow rod garage is a story of transformation. From fire to flow. From noise to signal. From machine to movement. And still, design remembers.

Location

Palermo 8
Via Palermo, 8 - Milano

How to get there

Opening hours

Mon, April 20th
h. 10:00—18:00

Tue, April 21st
h. 10:00—18:00

Wed, April 22nd
h. 10:00—18:00

Thu, April 23rd
h. 10:00—18:00

Fri, April 24th
h. 10:00—18:00

Sat, April 25th
h. 10:00—18:00

Sun, April 26th
h. 10:00—18:00

Events

Exhibitors and companies

firefly

firefly is NIO’s answer to the global market for compact electric vehicles: a new lifestyle mobility brand offering smart, high-quality compact EVs for urban living around the world. Inspired by the energy and agility of its namesake, firefly embodies freedom, playfulness, and confidence.

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