Alfaparf Milano Professional lights up the Milan Design Week with a special Pop-up featuring exclusive experiences and giveaways

Discover the destiny of your hair with Alfaparf Milano Professional!
The professional haircare brand is waiting for you with lots of surprises and gifts at their Semi di Lino Pop-Up in Piazza Gae Aulenti.

During the Milan Design Week, Alfaparf Milano Professional—a professional haircare brand made in Italy—brings an experience to the heart of Milan where beauty, art, and destiny intertwine in a unique narrative. From April 20 to 26, in Piazza Gae Aulenti in Portanuova, the Semi di Lino Pop-Up comes to life: a space designed to take the public on a journey dedicated to hair care.

Here, the concept “Discover the destiny of your hair” translates into an immersive journey inspired by the imagery of the tarot. Visitors will have access to personalized consultations with hair experts and discover the routine best suited to their needs through Semi di Lino, the brand’s iconic product line that has long been a benchmark for professional hair care thanks to its advanced formulas and visible results.

The experience is enhanced by “always win” activities offering the chance to win Alfaparf Milano Professional gifts. To make the event even more special, on Saturday, April 25, and Sunday, April 26, the pop-up will host a live performance with a hairstylist, offering the public a moment of entertainment and discovery.

Schedule to be confirmed—follow us on the @alfaparfmilanopro_italia profile for all the details.