Brera Design District

An experiential space dedicated to the rediscovery of time

The Grand Seiko house, in via Palermo 16, will be divided into several areas, each of which will offer visitors different suggestions and experiences:

Zen Garden

The circuit begins with a Zen garden recreated within the space. Precious bonsai create an enchanting and evocative corner of the Far East, a spiritual place, a unique dreamlike atmosphere of rich symbolism.

Tea ceremony

Grand Seiko celebrates the value of ritual in Japanese culture by performing the tea ceremony in a dedicated room set up in full Japanese style – furniture, seating, utensils, tokonoma – to deliver an original experience presided over by a tea ceremony master.

Artistic performance

Visitors to the Grand Seiko house can enjoy the exclusive experience of watching a work of art come to life and observe the gestures and the expression of creativity while seated on cushions on the floor.

Throughout the week, an artist will create a live work inspired by Grand Seiko’s concept of time.


In the same room, various workshops will also take place (by reservation only) during which Japanese culture will be explored through different techniques: Shodo, Japanese calligraphy, Ikebana, the Japanese art of flower arranging, and Origami, the process of creating figures by folding paper.

The Grand Seiko Exhibition

The journey through the rooms of the “Grand Seiko House” leads to a presentation of the brand’s watches: 14 spectacular display cases will provide the backdrop for the collections. It’s a circuit that allows visitors to admire the excellence of the mechanics combined with the meticulous care devoted to the craftsmanship of the Takumi artisans, bringing to life the Japanese concept of the flow of time by which Grand Seiko is inspired.

Temporary Store

There will also be an area where Grand Seiko watches can be explored further and purchased on site. There will be a temporary store in operation within the location from 17 to 23 April only, created in collaboration with the brand’s partner Verga 1947.

Activities schedule

April 17
12:00 — 17:00 Exhibition - Exhibition- open to public
19:00 — 23:00 Private party - opening party_ by invitation
April 18
10:00 — 19:00 Exhibition - Exhibition- open to public
April 19
10:00 — 19:00 Exhibition - Exhibition- open to public
April 20
10:00 — 19:00 Exhibition - Exhibition- open to public
April 21
10:00 — 19:00 Exhibition - Exhibition- open to public
April 22
10:00 — 19:00 Exhibition - Exhibition_open to public
April 23
10:00 — 17:00 Exhibition - Exhibition- open to public

Attention, please! The access to the places indicated in the map is managed and regulated by each individual brand by the existing rules.
Brera Design District and Studiolabo are thus not responsible for the management of people flow and access to any of those places.

& companies

Grand Seiko

Founded in 1960 in Japan, the Grand Seiko watchmaking manufactory has a know-how based on discretion, simplicity and the pursuit of perfection in every detail. Behind the design inspired by the beauty of the Japanese natural environment, excellent manufacturing movements are revealed.


Instyle Showroom

Via Palermo, 16 - Milano

Access rules

Access to the space is free of charge. To participate in the workshops, registration is required (more details on how to register will be provided later).

Milano Design Week