Melissa Frizzante

Melissa, the iconic footwear brand, is embarking on an exciting new journey in 2024, Have you ever considered tasting Melissa’s Scent?

At the heart of this journey lies Melissa's unique scent, now transformed into a delightful experience that tantalizes the senses. Have you ever considered tasting Melissa’s scent?  Introducing Melissa Frizzante, more than just a platform for encounters, it's an invitation to explore, experience, and create unforgettable moments during the summer season.

The space will exhibit the classic Melissa Possession now featured in 3 new different new coloursthat matches with the original soda drink named as “Don’t worry Be Berry, Jelly Spritz and Watermelon Haze”, that is the perfect match with the brand DNA: transparency, vibrant coulours and gradient. 

Melissa's space at Desing Week will provide an immersive brand experience for those who visit. French global design agency Carré Basset, who specializes in the luxury sector, has collaborated with Melissa again to create an immersive and bubble space that will open in April.

For this, Carré Basset was inspired by the brand's DNA and the iconic Melissa Possession, playing with vibrant colours, plasticity and unexpected Italian soda gradients. The result is a space that delivers the unique look & feel designed to reflect Melissa's positive energy and convey her joy. It is a space for people to enter the Melissa universe and feel part of it through colours, shapes and now and the unmistakable taste of tutti-frutti of the soda.

YAM, a top-tier Italian Communication Company renowned for its expertise in branded content and entertainment across local and international markets, has meticulously orchestrated every detail of this project. Leveraging their proficiency in  innovative execution, YAM has collaborated with Melissa to curate an experience that goes beyond conventional boundaries, showcasing the brand's distinctive identity in an unforgettable manner.

Additionally, Melissa is thrilled to invite different AI designers @tinabobbe,@Shail patel. And @ifOnly to recreate spaces using cutting-edge technology. The experience will debut in Milan during the Design Week Fuorisalone, promising an immersive journey. 

Melissa's immersive space will be at Milan, Via Palermo n. 8, during the Desing Week from 15th April till the 20th of April.