The Light You Are “Timeless by Atelier” by Studio MILO
Timeless by Atelier
Two temporary installations, two concepts, two different venues in Brera Design District to showcase the two Masiero’s collections, Dimore in Via Statuto 16 and Atelier in Corso Garibaldi 73, two interpretations of Masiero soul created by studio MILO for Fuorisalone 2024.
"The Light you are" the trait d'union of the two temporary installations, underlining the personal declinations that the two collections can offer, both for Masiero's ability to offer a wide range of lights in the catalogue, different in design, materials and types, with a deliberately transversal style, and for the brand's unique ability to follow and execute custom lighting projects with scenographic, unique and tailored compositions.
Two environments, two exhibitions during Milan Design Week, very different but both characterized by captivating elegance and contemporaneity, whose architecture is marked by rhythmic and light geometric elements that refer to a classicity interpreted in an urban key.
The double soul of the brand is represented in spaces that play with color palettes with an ethereal and timeless atmosphere, in which lamps emerge as primary elements.
"Timeless by Atelier" at Corso Garibaldi 73
Passing in front of the windows of the two-story space at Corso Garibaldi 73, it is the intense fuchsia, enhanced by eye-catching light: from the outside, one glimpses the shimmer of fairy-tale chandeliers, whose vibrant reflections create optical games and illusions on platforms and vertical mirror walls.
An eclectic world, with kaleidoscopic lighting effects that envelop the visitor, whose image merges and blends with the multiplied image of the Atelier collections.
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Masiero
Masiero has been imagining, developing and producing high-end decorative lamps for interiors and exteriors since 1981. Technical ability, passion for technology and design: these are the elements that combined together make the Masiero brand unique.