AEG Design Hub

AEG takes center stage at Fuorisalone 2025 with the AEG Design Hub, a project that celebrates the fusion of design, artificial intelligence and cutting-edge technology. Located in the vibrant setting of Portanuova, this experiential space fully expresses AEG's design vision, reinterpreting the Bauhaus philosophy through essential forms, innovative materials and perfectly integrated technology. The result is a timeless aesthetic and an extraordinary kitchen experience. At the heart of the installation is the Main Stage, where the AEG Stories come to life. This space will be animated by talks, interviews with renowned designers and chefs, and special events, offering an exclusive glimpse into the future of the kitchen. In addition, the AEG Experience Area invites visitors to experience the brand's excellence through a sensory journey that combines aesthetics, technology and functionality. Here it will be possible to discover and try out the new range of built-in appliances. But the experience does not stop at the kitchen: fabric care is also taken to a new level thanks to the latest generation of washing machines and tumble dryers, designed to guarantee impeccable results and superior garment protection. Open to the public from April 11 to 13 (10am - 9pm), the event will bring together designers, professionals, press and influencers in a programme of talks, cooking shows and live interviews. An unmissable opportunity to discover how design and AI technology are coming together to shape the kitchen of the future.