CONNECTED BY DESIGN, INSPIRED BY BEAUTY – La Vie En Gloss
Modern greenhouse with scenic flowers, design, sustainabilit
For Milan Design Week 2025, Kérastase, with Gloss Absolu, presents an iconic installation celebrating the connection between beauty, innovation, and sustainability. A contemporary greenhouse, constructed with recycled steel and metals, becomes the vibrant heart of a week filled with events, talks, and immersive performances, where design meets beauty and glow becomes a true expression of creativity.
Located at Biblioteca degli Alberi Milano in Porta Nuova and brought to life by the LiveZone agency, the project features the extraordinary installation “La Vie en Gloss,” an artistic piece animated through augmented reality. Using a digital filter, the floral set design transforms into an immersive spectacle of lights and colors, blending the physical and virtual worlds. It’s a journey where beauty meets design, surrounded by music, sophisticated scents, exclusive accessories, and iconic elements.
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Kérastase
Kérastase is the world leader in professional and luxury hair care treatments. Founded in Paris in 1964, the brand has forged its reputation by guaranteeing exceptional results on the scalp and hair thanks to unique products and personalised treatments in the salon.
