Immersio Temporis

CRANCHI YACHTS DEBUTS AT FUORISALONE WITH “IMMERSIO TEMPORIS” BY CHRISTIAN GRANDE AT PALAZZO CLERICI

The nautical company brings Made in Italy excellence to the heart of the Brera Design District, exploring the concept of time through a unique sensory experience.

Cranchi Yachts, an icon of Made in Italy nautical excellence, chooses Milan Design Week to present “Immersio Temporis”, an immersive installation signed by visionary designer Christian Grande.

From April 7 to 13, the historic Palazzo Clerici, in the heart of the Brera Design District, will host this impressive installation that explores the concept of time through a double immersion, physical and metaphorical. “Immersio Temporis” is an interpretation of design and boating that transcends temporal boundaries and reinterprets the perception of time, in a sensory experience that blends beauty, innovation and tradition. The installation invites the viewer to look upward from an unusual position. This new perspective transforms the perception of the surroundings: the keel, suspended between heaven and earth, represents a crystallized instant, a point of balance where time seems to suspend. It plays with the concepts of Oluidity and mutability, just like water that holds stories and memories. The blue sheets , evocative of water and made from 500sqm of printed crystal fabric, suggest continuity and immutability. The eyes then are led to dwell on the solid anchorage on land that symbolizes the foundation on which Cranchi Yachts has built its success since 1870. The work creates a strong contrast between the perception of lightness and the solidity of its structure itself.

The Sala delle Colonne becomes the stage for a video installation that invites visitors to explore Immersio Temporis through the eyes and voice of Christian Grande. The designer reveals the sources of inspiration, the design stages and development of the work, and how he was able to combine the worlds of design and boating, offering an immersive and reflective experience and revealing the deeper soul of the installation. 

Immersio Temporis

Fuorisalone 2025

Clerici Palace

Via Clerici , 5 

Milan

OPENING

April 8→12: 10 am -10 pm  - 13 h.  10. am -6 pm

April 7: Press Preview 10 am - 8 pm 

April 9: Party by invitation h. 10 am - 00 pm

OPEN PRESS ROOM WITH WIFI

April 7→13: 10 am -10 pm 

April 10: 10 am - 2 pm