Experience Tomorrow

LAUFEN space Milano becomes a curated platform where research, precision and longevity converge. The company presents an evolution of its portfolio and the expansion of its material vocabulary through the integration of VITREON steel within the brand’s premium furniture systems articulating a cohesive material language rooted in structural clarity and technical excellence.  When Time Becomes Material, is the site-specific installation curated by Konstantin Grcic and presents PAR, the new bathroom concept marking the second collaboration between the German designer and the Swiss company. Centered on design as a discipline capable of simplifying everyday dynamics and enhancing the quality of lived time, the installation invites visitors to engage with a series of questions that shift the experience onto a more emotional and intimate level. The bathroom is presented as an architecture of time: a space where past, present and future converge in daily practice. The company also presents the new chapter in the collaboration between LAUFEN and Kartell. For this new project, the creative direction has been entrusted to Ferruccio Laviani. This new phase is driven by the introduction of VITREON steel, LAUFEN’s innovative enamelled material that expands design possibilities, particularly in the use of colour – a defining element of the Kartell • LAUFEN universe.