The Humans Behind

c/o ICG Gallery Milan
Via Santa Margherita, 4
april 20-25 

Iris Ceramica Group will once again bring its distinctive presence in the design world to MDW2026 with its ICG Gallery, in Via Santa Margherita, in the beating heart of the city.

Inspired by “Be the Project” – the theme of this edition of the Fuorisalone – Iris Ceramica Group presents the concept “The humans behind”: a storytelling project made of a palette of materials and narrations. At the heart of the story lies the protagonist, the Person who with their identity becomes the authentic creator of uniqueness, whether an inspired vision, an object, a work or a design element. It is an invitation to observe the tangible by looking through it to recognise the traces of the one who brought it to life.

In addition to the display of new ceramic surfaces, in the window we find the creative soul and inspiration that first imagined it and thereafter concretely made it.
And thus, the new project "Reloaded: Diesel with Iris Ceramica", previewed for the very first time at the ICG Gallery for the Fuorisalone, is the result of a creative act and the expression of a clear identity, a discreetly disruptive character. This is the idea behind two new colour blocks: two mood-boards composed of a perfect mix of large slabs and conventional small red clay coverings. Natural inspirations like marble and stone blend with polished and richly textured surfaces, demonstrating the huge creative strength of the imagination and the infinite potential behind the ceramic arts.