The first installation of Villeroy & Boch Group at MDW26
Villeroy & Boch and Ideal Standard: Design Continuum at Milan Design Week 2026
A bathroom in constant evolution – the Villeroy & Boch Group, together with Ideal Standard and the creative studio Elastique., presents “Design Continuum: A Study in Sensory Experience”, its first joint installation at Milan Design Week 2026.
The Milan showroom, ahead of its summer 2026 reopening, is transformed into a multisensory laboratory where light, projections, textures, and scents create an immersive experience that redefines the bathroom as a space of wellbeing and discovery.
Five installations, each unique, guide visitors through design as a sensory continuum, combining innovation, advanced materials, and aesthetic perception.
“Designing the bathroom means redefining sensory perceptions and creating spaces of wellbeing. With this installation we present the future of our two power brands, Villeroy & Boch and Ideal Standard” – Sven Ullrich, EVP Product & Marketing
Foro Buonaparte 70, Milan
- 21 April 2026: 10:00–19:00
- 22 April 2026: 10:00–17:00
- 23–25 April 2026: 10:00–19:00
- 26 April 2026: 10:00–14:00
Location
Opening hours
h. 10:00—19:00
h. 10:00—17:00
h. 10:00—19:00
h. 10:00—19:00
h. 10:00—19:00
h. 10:00—14:00
Events
Exhibitors and companies
Villeroy & Boch Group
Founded in 1748 and based in Mettlach, Germany, the Villeroy & Boch Group is a leading premium provider in Dining & Lifestyle and Bathroom & Wellness. Through its brands Villeroy & Boch and Ideal Standard, it combines design, innovation, and quality to create wellness spaces worldwide.
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