Jaipur Rugs: Playing with Tradition
reimagining handmade rugs as the heirlooms of tomorrow
Playing with Tradition is an exciting nine-piece collection that celebrates the rich heritage of hand-knotted wool rugs. This collection artfully blends centuries-old traditions with contemporary design and a touch of humour. Exhibiting at Jaipur Rugs’ flagship showroom on Via Marco Minghetti, this collaboration harmonizes Richard Hutten’s innovative vision with Jaipur Rugs’ exceptional craftsmanship and technical expertise. showcasing innovative elements such as 3D textures, layered traditional motifs and playful confetti-inspired patterns, this exhibition is reinterpreting the age-old craft of hand-knotted rugs with a modern twist.
The vibrant confetti colours, inspired by India’s Holi festival, infuse the collection with a sense of celebration and joy. The whimsical inclusion of bananas pays homage to the timeless humour of silent film icons like Laurel and Hardy and Charlie Chaplin.
Jaipur Rugs is renowned for its dedication to ethical and sustainable design, and this collection embodies a commitment to longevity and artistry. Each rug is meticulously handmade by skilled artisans in Rajasthan, using natural wool, which is prized for its durability and graceful ageing alongside silk, valued for its renewable and biodegradable properties. While contemporary in style, the Playing with Tradition collection captures a timeless essence, designed to become cherished heirlooms and the antiques of tomorrow.
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Jaipur Rugs
Jaipur Rugs is a social business that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family business based out of Jaipur that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art form.
The founder, Mr Nand Kishore Chaudhary created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 40,000 artisans spread across 600 rural Indian villages in five states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug.
Reviving the dying art of carpet weaving and creating a sense of bonding and community is at the core of the company’s business philosophy. Jaipur Rugs has been working towards bridging the gap between the weaver at the grassroots and the urban consumers.
The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 60 countries with the US sales arm, Jaipur Living, Inc. located in Georgia, Atlanta.