repeat the unrepeatable
Unrepeatable moments created through sound and light
Audio-Technica has been pursuing the technology and potential of audio equipment for over 60 years, guided by a philosophy of creating moments that bring sensitivity to life to truly enrich humanity.
Each time you select a record and lower the needle, the music that begins to flow from that moment incorporates subtle variations due to human intention and action. We believe that this “one-time experience in reproduction” stirs human emotion by creating a tangible, tactile experience that is unique to analog.
In “repeat the unrepeatable,” we will set up four turntables at the venue, each with different records containing unique audio sources. Visitors are free to play these records so that their sounds overlap and harmonize, creating resonance that can only be experienced in that singular moment.
In addition, a dynamic lighting display that responds to the music will continuously reshape the space to create an interplay of sound and light that exhibits order while shifting organically, offering visitors a one-of-a-kind experience that exists only in that moment in time.
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Audio-Technica
Audio-Technica was founded in 1962 with the mission of producing high-quality audio for everyone. Building upon our analog heritage, we design critically acclaimed products including turntables to help people enrich lives through sound.
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